Solving Cold Chain Chaos for a National Seafood Importer

Case Study: Solving Cold Chain Chaos for a National Seafood Importer

Client Overview

A top-tier seafood importer, distributing frozen and fresh seafood to over 1,800 retail and foodservice locations across the Southeast, Northeast, and Gulf Coast. Their operations depend on precision temperature control and on-time deliveries to protect product quality and brand reputation.


The Challenge

The client’s previous logistics partners were struggling with:

  • Genset availability and coordination for refrigerated ocean containers moving inland
  • Inconsistent carrier behavior when delays or reefer malfunctions occurred
  • Poor visibility and little accountability during transit
  • Frequent temperature excursions, resulting in product loss, claims, and customer complaints

The root problem wasn’t just equipment—it was lack of proactive freight management and real cold chain expertise.


Our Approach

R&R Global Logistics stepped in with a specialized cold chain strategy, focused on:

  1. Genset Coordination & Power Protection
    We partnered with vetted carriers and regional genset providers to ensure every refrigerated container traveling inland was matched with a fully functioning, pre-tested genset—especially for long hauls from ports like Savannah and Houston.
  2. Real-Time Visibility & Exception Management
    Using live tracking technology, we provided end-to-end monitoring of all seafood shipments. We set up auto-alerts for genset malfunctions, idle time, and temperature variations—allowing our team to act before a load was compromised.
  3. Cold Chain-Specific Carrier Vetting
    Our carrier team filtered capacity by reefer equipment age, genset knowledge, and prior experience handling perishable cargo—ensuring the drivers understood the urgency and complexity of seafood freight.
  4. Dedicated Support
    A 24/7 dispatch team monitored loads and coordinated genset swaps, emergency service, and alternate routing when needed.

💰 Cost Savings

Prior to partnering with R&R Global, the client was averaging 2–3 temperature-related claims per month, each costing between $8,000–$12,000 in product loss, credits, and damaged customer trust.

By eliminating these incidents, we helped the client save an estimated:

👉 $270,000+ in annualized loss prevention

(on top of improved delivery performance and reduced detention fees through better route planning)


The Results

  • 📈 98% on-time delivery across 200+ shipments per month
  • 🧊 Zero temperature-related claims for 6 consecutive months
  • 💡 Reduced genset-related delays by 85%
  • 🔁 Able to scale to additional port locations without sacrificing control or quality
  • 💸 $270,000+ in annual savings from claims prevention and process improvement

Why It Worked

Freight moves fast—but cold freight moves fast and fragile.
Our success with this client wasn’t due to one flashy tool—it was about discipline, visibility, equipment knowledge, and urgency.

We didn’t just “book the load.” We engineered the shipment from port to final mile, accounting for every power transition, every delay, and every degree.

“R&R isn’t just a freight partner—they’re part of our cold chain. Their team understands the stakes and handles our freight like it’s their own.”

– Director of Logistics, Maricella Tenorio