Client Overview
Our client is a leading solar developer managing time-sensitive shipments to utility and commercial project sites across the Southwest and Southeast U.S. For them, precision logistics isn’t just a convenience—it’s a necessity. Delays cause idle labor, wasted crane rentals, and steep contractual penalties.
The Challenge: Shipments Going Dark
Despite using digital tracking tools, the client kept encountering the same issue:
Shipments would go dark, especially in remote areas and desert regions.
The reasons were varied:
- Carriers disabling tracking apps
- GPS devices losing signal in dead zones
- Brokers failing to provide real-time visibility
These visibility blackouts created expensive operational gaps. Even a 4-hour delay with no status update resulted in:
- 🔧 Crews stuck waiting onsite (labor loss of $2,500–$4,000/day)
- 🏗 Missed crane/forklift appointments ($800+ per reschedule)
- ⚠ Risk of project penalties (up to $10,000/month)
The Mission
The client needed a logistics partner that wouldn’t just say they provided visibility—but one that could guarantee it, even when traditional systems failed.
Our Creative Solution: Visibility Reimagined
Before launching our enterprise-grade platform, we leaned into innovation and ingenuity.
Phase 1: AirTag Workaround
To bridge the visibility gap immediately, we deployed a clever and low-tech fix:
- Apple AirTags were shipped to the client, pre-activated
- Instructions were provided to discreetly place them inside pallet crates or racking bundles
- Our team tracked these shipments via Find My iPhone, ensuring real-time updates—even in dead zones
- Upon delivery, AirTags were collected by the receiver, and returned via prepaid envelopes
💡 Result: Full shipment visibility, with zero reliance on cellular signals or third-party apps.
Phase 2: Scaling to R&R Pulse Visibility Suite
After demonstrating commitment and reliability, we onboarded the client to R&R Pulse—our proprietary visibility solution that includes:
- ELD-based live GPS tracking
- Predictive alerts with geofencing technology
- Real-time exception monitoring handled by a dedicated team
Every shipment was now traceable from origin to jobsite, with automated alerts sent to project managers and contractors.
Impact & Cost Savings
Before R&R Global Logistics
- $2,500–$4,000/day in labor loss from delayed shipments
- $800+ per rescheduled crane rental
- Up to $10,000/month in project penalties
After Our Visibility Implementation
- ✅ 90%+ reduction in avoidable tracking delays
- ✅ $82,000+ saved in labor and rental overages (in 6 months)
- ✅ $15,000 penalty avoided by rerouting a critical shipment using AirTag tracking
The Results
- 100% shipment traceability across 150+ loads
- Zero “load lost” escalations in 9 months
- Manual check-calls reduced from 12 minutes to 2 minutes per load
- Over $97,000 saved in 6 months
Why It Worked
While most brokers blame tracking issues on the carrier, we engineered a solution—first manually, then at scale.
This client didn’t just need freight moved.
They needed accountability built into every mile.
At R&R Global Logistics, visibility isn’t a feature—it’s a promise.
🗣 Client Testimonial
“Every broker talks about visibility. R&R showed up with it—even when it wasn’t easy. That’s the difference.”
— Shawn Render, Senior Logistics Coordinator